Pipetrace Documentation

Connect website analytics, backend telemetry, or both.

Website + Backend

Welcome to Pipetrace

Choose the browser script for traffic and visitor journeys, or the Node SDK and OTLP HTTP for backend traces, logs and metrics. Connect both to investigate requests alongside website activity. Each installation works independently.

Get Started Connect a backend

Why Pipetrace?

Lightweight Script

A single browser script for website analytics.

Privacy-First

Supports Do Not Track, Global Privacy Control, and visitor opt-out.

Real-time Analytics

See visitor activity as it happens with live updates.

200+ Referrer Sources

AI assistants, search engines, social media, and more.

Quick Links

Backend basics
Install independently, then add logs, traces and metrics
Quick Start
Install the website script and verify your first visit
Tracking Script
Learn how to configure the tracking script
Data Reference
Explore all tracked fields and event types
Privacy & GDPR
Understand our privacy-first approach

Website installation

<!-- Add to your site's <head> -->
<script defer
  data-site="YOUR_TRACKING_ID"
  src="https://api.pipetrace.andginja.com/t.js">
</script>

Use the public tracking ID from your website guide. Visit the site, then verify that a pageview arrived. The script uses browser storage and a first-party cookie; respect consent and visitor privacy controls.

Website signals

Page views & navigation
Visitor sessions
Referrer attribution
Device & browser info
Scroll depth
Time on page
Core Web Vitals
Outbound clicks
File downloads
Form interactions
Custom events
Goals & conversions